About The Gap Partnership

Founded in 1997, The Gap Partnership is the world's leading negotiation consultancy. Specialising exclusively in commercial negotiation, we influence the profitability and market value of over 600 global companies in the world's largest economies.

Transforming the business performance of our clients

From our offices across Europe, Asia Pacific, the Americas and South Africa we provide tailored solutions to transform the business performance of our clients. Our teams are passionate about negotiation and committed to providing you with the bespoke solutions you need. We guarantee quality, we guarantee consistency and we guarantee the ROI that we commit to deliver.

Working in partnership

Clients often ask us to deliver sustained capability solutions, they want to embed behavioural change and at the same time ensure line managers own the process; they want measurability, they want us to be accountable and they will often invite us to help them manage through their more important negotiations. So we listen, understand, engage and deliver. It’s a partnership and it ensures that we can offer solutions to our clients in the way they need them and that serves their business needs.  

See what our clients say about us

The values that underpin our business

Being Trusted

We understand that every business relationship starts and depends on ‘Being Trusted’. We know that trust comes from transparency, confidentiality, consistency and doing what you say you will do. We know we have to earn it with every client and we know that if they or you are to trust us as business partners we have to continuously exceed your expectations.

Being The Best

At The Gap Partnership there is no room for complacency, no room for excuses. We are committed to 'Being The Best', providing the highest quality solutions to our client’s specification anywhere in the world.

Being Innovative

If we are not relevant, we are not worthy. Our value of ‘Being Innovative’ ensures that we continuously invest in both R&D and new solutions aimed at optimizing your results and providing options for achieving your goals making use of the latest technology.

Being Passionate

‘Being Passionate’ about negotiation and delivering world-class solutions in negotiation sums up The Gap Partnership and every member of our team. The sheer fascination of helping our clients create value which would never have existed or complete agreements which otherwise would have deadlocked, offers a very measurable and accountable edge to our client relationships.

Being One Team

Finally, The Gap Partnership operate as ‘Being One Team’. Our global resources, multi-sector expertise and a common focus on quality means that the winners are always our clients.
Illustration: Ashlyns Hall, The Gap Partnership Head Office
Ashlyns Hall, The Gap Partnership Head Office
Meet the Leadership Team
Photo: Leadership: Steve Gates
Steve Gates
Steve Gates
Executive Chairman

Founder and Executive Chairman of The Gap Partnership, Steve has built The Gap Partnership over the past 22 years to become the largest niche negotiation training consultancy in the world. His understanding of negotiation process, strategy, tactics, behaviour and psychology has enabled his team to shape and mould the most effective negotiation solutions in the world. Steve is the author of ‘The Negotiation Book’ and has written numerous articles on the subject of negotiation.

Photo: Leadership: Graham Botwright
Graham Botwright
Graham Botwright
Chief Executive Officer

Graham is a founding partner of the business since 2002. During his time at The Gap Partnership he has supported over 100 clients from a broad range of sectors around the world. Graham has been central to much of our client's experience through the development of the quality of our people, proposition and service. He is fascinated by the art of negotiation, the psychology between two parties attempting to grow a relationship whilst having differing, sometimes opposing, interests. Prior to joining the company, Graham was a manager at Arthur Andersen and had 10 years in various commercial roles in the retail industry with Kingfisher, Wickes and Harrods. A fellow of the CIPD, Graham lives in the UK and is married to a South African, Carmel. He plays backgammon fairly seriously, studies photography less seriously and can often be found on some muddy mountain bike trail trying to regain his youth!

Photo: Leadership: Hain MacKay-Cruise
Hain MacKay-Cruise
Hain MacKay-Cruise
Chief Operating Officer

Hain was drawn to negotiation through his experiences in Asia and the Middle East, and trying to understand the complexities of cross cultural negotiation and cultural impact on behaviour. He joined The Gap Partnership in 2014 after executive positions in management consulting and communications technology. He has had plenty of chances to see negotiation in action through his work with international companies in China, government agencies in the Middle East and managing restructures across Asia. Hain is a native of Australia but has spent the past 18 years living overseas, most recently residing in Hong Kong. Now adapting to life in New York, he's learning about culture in a completely different environment! He is passionate about sport, especially surfing, snowboarding and mountain-biking; none of which he excels at, but he perseveres all the same.  

Photo: Leadership: Thomas Neubauer
Thomas Neubauer
Thomas Neubauer
Chief Operating Officer

Thomas has been with The Gap Partnership since 2011. He joined to lead the Central, Eastern Europe & Russia/CIS business before moving to New York in 2014 to head up the Americas business. Now COO, Thomas is passionate about growing international business and has extensive experience negotiating within a broad range of sectors as well as managing clients and teams across the globe. Prior to joining The Gap Partnership, he was Managing Director for Swedish IBX Group and European Director of Sales with Capgemini Consulting. Thomas enjoys travelling the world, spending quality time with his family and friends, and is a passionate sports fanatic whether on the tennis court or competing in a triathlon. He relaxes by flying his Paraglider or riding his Harley.

Photo: Leadership: Roger Greenfield
Roger Greenfield
Roger Greenfield
Chief Strategy Officer

Roger is a highly experienced commercial consultant with over 25 years’ experience within sales, client management and consultancy. With a background in the service sector, he has worked in Investment Banking, Telecommunications, Information Technology and FMCG industries. Roger has been at The Gap Partnership since 2002 delivering development workshops and consultancy projects to clients all over the world and now takes the lead for strategy throughout the business. A keen sportsman, Roger can be often found on the squash court or training for his next big run, when not relaxing at home.

Rachael Langley
Rachael Langley
Chief HR Officer

Rachael joined The Gap Partnership in June 2013 to lead our people agenda and implement associated strategies that support our ambitious growth plans across EMEA, Asia and the Americas. Her love of travelling and developing teams has been a constant theme throughout her career where she has undertaken a number of international roles for global organisations such as Avon Cosmetics, easyJet and E.ON. Of these, perhaps her favourite led her to live in the Philippines where she implemented a sales capability programme across Asia Pacific. Now back in the UK, she lives in equally nice (if a little less clement) St Albans where she enjoys spending weekends with her husband and family, ideally in her second love, Centre Parcs.

Nigel Wolfin Chief Financial Officer
Nigel Wolfin
Nigel Wolfin
Chief Financial Officer

Nigel has been The Gap Partnership’s Chief Financial Officer since March 2008, overseeing the set up and broader finance, legal, tax and treasury activities of the group. With the company’s strong adviser network, Nigel guides the board’s consideration of the optimum structure to support continued global growth. Prior to joining the company. Nigel spent eight years as Head of Finance and Company Secretary of initially 3i backed, and subsequently Listed, Pinewood Shepperton plc, having previously held various roles within the audit and consultancy practices of PwC. Nigel is married to an actress and attempts, with varying degrees of success, to maintain an influence on the lives of his son and daughter. He is more likely to be watching as opposed to participating in sport, albeit he continues to dine off the one marathon he did complete with colleagues at The Gap Partnership in New York.

Photo: Leadership: Chris Atkins
Chris Atkins
Chris Atkins
Head of Global Consulting

Chris has been with The Gap Partnership since 2010. He brought with him over 25 years of experience in Sales, Marketing, IT, Customer Services and general management at MD & CEO level, across a range of sectors and regions. Chris leads The Gap Partnership's global consulting practice, having previously worked as Managing Partner for the Asia Pacific Office, and as Head of Global Client Relationships. He specialises in cross-cultural negotiation, utilising his extensive knowledge of working with Asian cultures during his ten years in the region. Chris lives in Oxfordshire with his wife Sarah and whichever of their three grown-up sons decide to join them. His social interests are cars, rugby and enjoying the Oxfordshire countryside. Luckily Sarah is a rugby fan too, with their his-n-hers season tickets for Wasps. She’s less certain about his cars.